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Tips for Vetting Potential Vendors and Contractors

Evie’s Epic Escape Mistake: Tips for Vetting Potential Vendors & Contractors

ArticlesBy Geneve HuxleyOctober 6, 2025

Epic Escapes is the newest travel agency in town. Evie Edwards launched the business just over a year ago, pouring her passion for people and prodigious places into her community. The reception for her business was explosive, and she immediately had to hire help to keep up with demand so she could, herself, continue to…

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Should You Hire or Outsource? Financial Benefits of Scaling Lean - girl with emoji face

Should You Hire or Outsource? Financial Benefits of Scaling Lean

ArticlesBy Geneve HuxleySeptember 8, 2025

EmojiLIFE is a rapidly growing software company whose software analyzes your emotions in real time based on body language and facial expressions. It then immediately reports said emotion by projecting (from your watch or phone) an appropriate emoji directly onto your face so you can’t hide what’s deep down inside.  For example: If you are…

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plants on stacks of coins - financial forecasting fouls - 5 mistakes that deny funding

Financial Forecasting Fouls: 5 Mistakes That Deny Funding

ArticlesBy Geneve HuxleyAugust 11, 2025

Cashlandia is a more beautiful place thanks to Loot Landscapers. It’s a local business that specializes in growing and planting coin saplings for new homeowners looking to monetize their lawns. But the owner, Benjamin, almost had to let go of his dream of business ownership when he couldn’t secure the funding he needed to bring…

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Using Financial Projections to Find The ‘Business Funding’ Money Tree

Using Financial Projections to Find The ‘Business Funding’ Money Tree

ArticlesBy Geneve HuxleyJuly 7, 2025

In Cashlandia, money literally grows on trees, so Benjamin decided to start his own business: Loot Landscapers. Loot’s specializes in growing and planting coin saplings for new homeowners looking to monetize their lawns. Even though money grows on trees in Cashlandia, business funding requires money from a specific and very rare form of tree currency.…

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Emergency Fund

In Case of Emergency: Protecting Your Business from Unexpected Crises

ArticlesBy Geneve HuxleyJune 9, 2025

Todd “The Tool Man” Traylor just lost his local TV show’s biggest sponsor: Hammertime Tools. This big-name tool brand is pivoting their business to focus on manufacturing heavy machinery, so they no longer need to advertise to the DIY and local handyman market.  This move may be a good one for Hammertime Tools, but it’s…

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How Tariffs Affect Your Business

The Tariff Domino Effect: How Tariffs Affect Your Business

ArticlesBy Geneve HuxleyMay 12, 2025

Have you ever seen a brilliant domino masterpiece that seems to defy the basic laws of physics? This amazing triple spiral will blow your mind. Or at least provide you with an entertaining 2-minute work break while also helping you to grasp the cause and effect relationship of tariffs on the economy…   Whether you are…

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Staying Complaint Across State Lines: The Benefits of Payroll Software

Staying Compliant Across State Lines: The Benefits of Payroll Software

ArticlesBy Geneve HuxleyApril 7, 2025

The Marketing MacGuffins have been a fully remote business since the pandemic. They intended to go back to the office once things got back to “normal,” but the appeal of a country-wide candidate pool won over the leadership team when staff turnover spiked a year later. This turned out to be a great move to…

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A black and white photograph of a forest where eye glasses are held up to the frame and everything seen within the lens are colorful – greens, yellows, and purples.

The Cure for Financial Color Blindness: How To Avoid Double Taxation

ArticlesBy Geneve HuxleyMarch 10, 2025

–The Treadmill Whisperers are paying WAY too much on their taxes. Unfortunately, they don’t know that. A group of fitness enthusiasts who met in college decided to launch their service based business back in 2018. Since then, they have built a strong reputation as the best company for repairs and recalibrations of fitness machines and…

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Soaring Costs & The Economy: The Effect of Inflation on Business

Soaring Costs & The Economy: The Effect of Inflation on Business

ArticlesBy Geneve HuxleyFebruary 6, 2025

“When I was a kid, a dozen eggs was only 90 cents! Have you looked at the price of eggs lately? $4.39 for a dozen! What is the world coming to?” We’ve all heard people complain about how much better “the good ol’ days” were. Our retrospective rose colored glasses see things as better…and cheaper…than…

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Essential Financial Habits for Small Business Owners

Essential Financial Habits for Small Business Owners

ArticlesBy Geneve HuxleyJanuary 6, 2025

Elsa was sitting on a beach chair with her toes buried in Hawaii’s black sand when her phone rang. It was Anna, the manager of her snowplow business, Ice Busters: “Elsa, we’ve run into a problem. We just had a heavy snowstorm and two of our snowplows just went down. It looks like there is…

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