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Category Archives: Articles

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Driving Between The Lines: What’s Your Customer Acquisition Cost (CAC)?

Driving Between The Lines: What’s Your Customer Acquisition Cost (CAC)?

ArticlesBy Geneve HuxleyMarch 9, 2026

Melody founded Rhythm Road, a curated music subscription service specifically for in-car entertainment, just out of college. It was an instant success, and she leaned into each curve along the journey of building her business. Her social media ads were everywhere, her podcast sponsorships were hitting their stride, and new subscribers were signing up every…

Biggie Sizing Your Revenue: How Service Businesses Can Implement Tiered Pricing

Biggie Sizing Your Revenue: How Service Businesses Can Implement Tiered Pricing

ArticlesBy Geneve HuxleyFebruary 9, 2026

“Do you want to biggie size it?” Those who went to Wendy’s fast-food chain in the 1990s to early 2000s will remember this question being asked by the cashier when ordering fries. In other words, “do you want the largest french fries order we offer instead of the default size?” (Some of you may also…

The Passive Aggressive Banana Facade: How Leveraging Technology Can Heal Financial Hidden Bruises

The Passive Aggressive Banana Facade: How Leveraging Technology Can Heal Financial Hidden Bruises

ArticlesBy Geneve HuxleyJanuary 12, 2026

It’s pretty disappointing to peel a perfectly ripe, yellow banana only to find that it is badly bruised underneath and not edible. I call it the passive aggressive banana. Someone previously hurt that banana but it doesn’t tell you it’s hurt until later. It can take a full 24 hours before its peel turns brown…

Money wrapped as a present - The Best Gift You Can Give Your Business: Financial Peace of Mind

The Best Gift You Can Give Your Business: Financial Peace of Mind

ArticlesBy Geneve HuxleyDecember 8, 2025

What does the perfect gift look like? You might be dreaming of Tiffany’s jewelry, cooking classes, the latest tech gadget, or a truly relaxing vacation. Whatever gift pops into your mind, what if there was something better that fulfilled the old cliche’s promise as, “the gift that keeps on giving?” The best gift you can…

Negotiating Vendor Contracts

Stop Your Profits From Melting! How to Negotiate Vendor Contracts to Save Money

ArticlesBy Geneve HuxleyNovember 10, 2025

Captain Cakes is the premier dessert bar service provider for birthday and anniversary parties in the tristate area. They offer a variety of premium dessert bars, from build-your-own sundaes and decorate-your-own mini cakes, to gourmet fondue and international specialities. Captain Cakes buys their main supplies locally, but there are many supplies – such as serving…

Tips for Vetting Potential Vendors and Contractors

Evie’s Epic Escape Mistake: Tips for Vetting Potential Vendors & Contractors

ArticlesBy Geneve HuxleyOctober 6, 2025

Epic Escapes is the newest travel agency in town. Evie Edwards launched the business just over a year ago, pouring her passion for people and prodigious places into her community. The reception for her business was explosive, and she immediately had to hire help to keep up with demand so she could, herself, continue to…

Should You Hire or Outsource? Financial Benefits of Scaling Lean - girl with emoji face

Should You Hire or Outsource? Financial Benefits of Scaling Lean

ArticlesBy Geneve HuxleySeptember 8, 2025

EmojiLIFE is a rapidly growing software company whose software analyzes your emotions in real time based on body language and facial expressions. It then immediately reports said emotion by projecting (from your watch or phone) an appropriate emoji directly onto your face so you can’t hide what’s deep down inside.  For example: If you are…

plants on stacks of coins - financial forecasting fouls - 5 mistakes that deny funding

Financial Forecasting Fouls: 5 Mistakes That Deny Funding

ArticlesBy Geneve HuxleyAugust 11, 2025

Cashlandia is a more beautiful place thanks to Loot Landscapers. It’s a local business that specializes in growing and planting coin saplings for new homeowners looking to monetize their lawns. But the owner, Benjamin, almost had to let go of his dream of business ownership when he couldn’t secure the funding he needed to bring…

Using Financial Projections to Find The ‘Business Funding’ Money Tree

Using Financial Projections to Find The ‘Business Funding’ Money Tree

ArticlesBy Geneve HuxleyJuly 7, 2025

In Cashlandia, money literally grows on trees, so Benjamin decided to start his own business: Loot Landscapers. Loot’s specializes in growing and planting coin saplings for new homeowners looking to monetize their lawns. Even though money grows on trees in Cashlandia, business funding requires money from a specific and very rare form of tree currency.…

Emergency Fund

In Case of Emergency: Protecting Your Business from Unexpected Crises

ArticlesBy Geneve HuxleyJune 9, 2025

Todd “The Tool Man” Traylor just lost his local TV show’s biggest sponsor: Hammertime Tools. This big-name tool brand is pivoting their business to focus on manufacturing heavy machinery, so they no longer need to advertise to the DIY and local handyman market.  This move may be a good one for Hammertime Tools, but it’s…

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