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A black and white photograph of a forest where eye glasses are held up to the frame and everything seen within the lens are colorful – greens, yellows, and purples.

The Cure for Financial Color Blindness: How To Avoid Double Taxation

ArticlesBy Geneve HuxleyMarch 10, 2025

–The Treadmill Whisperers are paying WAY too much on their taxes. Unfortunately, they don’t know that. A group of fitness enthusiasts who met in college decided to launch their service based business back in 2018. Since then, they have built a strong reputation as the best company for repairs and recalibrations of fitness machines and…

Soaring Costs & The Economy: The Effect of Inflation on Business

Soaring Costs & The Economy: The Effect of Inflation on Business

ArticlesBy Geneve HuxleyFebruary 6, 2025

“When I was a kid, a dozen eggs was only 90 cents! Have you looked at the price of eggs lately? $4.39 for a dozen! What is the world coming to?” We’ve all heard people complain about how much better “the good ol’ days” were. Our retrospective rose colored glasses see things as better…and cheaper…than…

Essential Financial Habits for Small Business Owners

Essential Financial Habits for Small Business Owners

ArticlesBy Geneve HuxleyJanuary 6, 2025

Elsa was sitting on a beach chair with her toes buried in Hawaii’s black sand when her phone rang. It was Anna, the manager of her snowplow business, Ice Busters: “Elsa, we’ve run into a problem. We just had a heavy snowstorm and two of our snowplows just went down. It looks like there is…

Running a Financial Marathon

Running A Financial Marathon: Tips for Forward Momentum in The New Year

ArticlesBy Geneve HuxleyDecember 9, 2024

“Celebrate endings—for they precede new beginnings.” —Jonathan Huie Running a business can be like running a marathon. It takes hard work, preparation, and endurance. As we close out 2024, it’s the perfect time to reflect on what you’ve learned and how it can drive you forward towards better performance in 2025. What financial insights have…

Tips For Properly Recording Depreciation

Scooping Up Success: Tips For Properly Recording Depreciation

ArticlesBy Geneve HuxleyNovember 11, 2024

Bev & Cheryl’s Ice Cream Shop is growing! Its wacky 32 flavors leave customers with sticky fingers and happy hearts. Who can resist Churro Chip Cinnamon Explosion, PB & Banana Split Supreme, and Strawberry Basil Bliss on a sugar cone? The bank, that’s who. Bev & Cheryl recently applied for a business loan to purchase…

Are you an ethical business owner? Insights into building a better business.

Are you an ethical business owner? Insights into building a better business.

ArticlesBy Geneve HuxleyOctober 7, 2024

Did you ever cheat on an exam in school? You know… using the old side-eye while keeping your head down to read what Frank put down for question 3. Have you ever stolen something? Perhaps something was hiding under your child’s diaper bag in the grocery cart and you didn’t realize it until you got…

Company Credit Card Policy Tips

Company Credit Card Policy Tips: Preventing Accidental Goldendoodle Charges

ArticlesBy Geneve HuxleySeptember 9, 2024

“Oops! I accidentally purchased my family’s new goldendoodle on the company credit card. Her name is Luna…she was $5,000. I’m sorry!”  As a business owner, have you ever heard a statement like this before? If you issue business credit cards to your employees, chances are a mistaken personal expense might show up on your credit…

Understanding the Balancing Act of Financial KPIs

Understanding the Balancing Act of Financial KPIs

ArticlesBy Geneve HuxleyAugust 12, 2024

Imagine yourself 40 feet above the ground between two cliffs, arms outstretched for balance and keenly aware of every muscle flinching in your body as your feet grip the thin rope below you. Your balancing act requires intense focus on what’s ahead – never looking down, and certainly never looking backwards. Your leather-soled shoes grip…

Mastering Financial Knots: How QuickBooks Can Tangle Your Financial Records

Mastering Financial Knots: How QuickBooks Can Tangle Your Financial Records

ArticlesBy Geneve HuxleyJuly 8, 2024

Have you ever given any thought to knots? Unless you are a Boy/Girl Scout or captain of a boat, most likely not. (See what I did there?) But I’m betting that knots are in your life more than you realize… Garlic knots are delicious and keep hungry bellies full. Pretzels too! The bow knot keeps…

building a financial team

In-house or Outsourced? Building A Financial Team Without a Grumpy-Cat Frown

ArticlesBy Geneve HuxleyJune 10, 2024

  It’s Monday morning and before you even have time to drink a full cup of coffee you receive the news that your in-house bookkeeper put in her two weeks’ notice. This news threatens to ruin your whole day (your whole week!) because she’s only been with you 4 months. The bookkeeper before her lasted…

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