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Tag Archives: Business Advice

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Pulling Profits Out of A Hat: Why Gross Margin Is Critical For Service Businesses

Pulling Profits Out of A Hat: Why Gross Margin Is Critical For Service Businesses

ArticlesBy Geneve HuxleyAugust 10, 2026

Penny Pendragon the Paramount can do more than pull a rabbit out of a hat. She’s a local magician dominating the birthday party market in the tri-state area. Her fellow magicians are both jealous and intrigued by her success, peppering her with questions each week at the weekly Mad Hatter dinner party: How do you…

Swimming pool guy Early Payment Discounts: A Smart Financial Move or Cash Flow Crunch?

Early Payment Discounts: A Smart Financial Move or Cash Flow Crunch?

ArticlesBy Geneve HuxleyJuly 6, 2026

“Hahahahahaha — wipe out!” *incredible air guitar and drum solo* Wipe Out by The Surfaris is a regular play for the pool guys and gals at Summertime Splash, a pool maintenance company for home and commercial pools. They can’t get enough of the song’s high-energy drums and catchy guitar riffs while they are fixing leaks,…

Painting a Financial Masterpiece: The Benefits of Setting Quarterly Financial Goals

Painting a Financial Masterpiece: The Benefits of Setting Quarterly Financial Goals

ArticlesBy Geneve HuxleyJune 8, 2026

Molly owns Milk & Masterpieces, a company that hosts step-by-step painting classes for school age children. She launched her business three years ago and it’s been growing steadily since day one. But to be honest, she’s been a bit disappointed that it hasn’t grown more. She has high hopes and expectations — the potential in…

Surf’s Up, Dude! How to Sustain Rapid Business Growth Without Wiping Out

Surf’s Up, Dude! How to Sustain Rapid Business Growth Without Wiping Out

ArticlesBy Geneve HuxleyMay 11, 2026

Let me introduce you to Reef, a life-long surfer from the West Coast who opened up a surf shop on the beach to teach locals and vacationers to surf. He’s happy to share his recent business learnings with you today on sustaining business growth: “Aw, dude! I logged a marathon session out the back waiting…

Driving Between The Lines: What’s Your Customer Acquisition Cost (CAC)?

Driving Between The Lines: What’s Your Customer Acquisition Cost (CAC)?

ArticlesBy Geneve HuxleyMarch 9, 2026

Melody founded Rhythm Road, a curated music subscription service specifically for in-car entertainment, just out of college. It was an instant success, and she leaned into each curve along the journey of building her business. Her social media ads were everywhere, her podcast sponsorships were hitting their stride, and new subscribers were signing up every…

Biggie Sizing Your Revenue: How Service Businesses Can Implement Tiered Pricing

Biggie Sizing Your Revenue: How Service Businesses Can Implement Tiered Pricing

ArticlesBy Geneve HuxleyFebruary 9, 2026

“Do you want to biggie size it?” Those who went to Wendy’s fast-food chain in the 1990s to early 2000s will remember this question being asked by the cashier when ordering fries. In other words, “do you want the largest french fries order we offer instead of the default size?” (Some of you may also…

The Passive Aggressive Banana Facade: How Leveraging Technology Can Heal Financial Hidden Bruises

The Passive Aggressive Banana Facade: How Leveraging Technology Can Heal Financial Hidden Bruises

ArticlesBy Geneve HuxleyJanuary 12, 2026

It’s pretty disappointing to peel a perfectly ripe, yellow banana only to find that it is badly bruised underneath and not edible. I call it the passive aggressive banana. Someone previously hurt that banana but it doesn’t tell you it’s hurt until later. It can take a full 24 hours before its peel turns brown…

Money wrapped as a present - The Best Gift You Can Give Your Business: Financial Peace of Mind

The Best Gift You Can Give Your Business: Financial Peace of Mind

ArticlesBy Geneve HuxleyDecember 8, 2025

What does the perfect gift look like? You might be dreaming of Tiffany’s jewelry, cooking classes, the latest tech gadget, or a truly relaxing vacation. Whatever gift pops into your mind, what if there was something better that fulfilled the old cliche’s promise as, “the gift that keeps on giving?” The best gift you can…

Negotiating Vendor Contracts

Stop Your Profits From Melting! How to Negotiate Vendor Contracts to Save Money

ArticlesBy Geneve HuxleyNovember 10, 2025

Captain Cakes is the premier dessert bar service provider for birthday and anniversary parties in the tristate area. They offer a variety of premium dessert bars, from build-your-own sundaes and decorate-your-own mini cakes, to gourmet fondue and international specialities. Captain Cakes buys their main supplies locally, but there are many supplies – such as serving…

Tips for Vetting Potential Vendors and Contractors

Evie’s Epic Escape Mistake: Tips for Vetting Potential Vendors & Contractors

ArticlesBy Geneve HuxleyOctober 6, 2025

Epic Escapes is the newest travel agency in town. Evie Edwards launched the business just over a year ago, pouring her passion for people and prodigious places into her community. The reception for her business was explosive, and she immediately had to hire help to keep up with demand so she could, herself, continue to…

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