Pulling Profits Out of A Hat: Why Gross Margin Is Critical For Service Businesses
Penny Pendragon the Paramount can do more than pull a rabbit out of a hat. She’s a local magician dominating the birthday party market in the tri-state area. Her fellow magicians are both jealous and intrigued by her success, peppering her with questions each week at the weekly Mad Hatter dinner party: How do you…